Artefact 1 – video

That’s my artefact (above) – look at how boring it is. It’s OK to agree, I made it boring.

Here is someone else’s (above) from a few months ago.  It has less than 100 views which is kind of surprising considering the style they have used.  I also found this video, which is a few years older and made by other students, which has over 300 views – it is my goal to beat the view count on this video. I set out to do this by:

  • Sharing media on several platforms to get engagement
  • Sharing at times that encourage engagement
  • Targeting online accounts to get the video to spread further
  • Using tagging on YouTube to find an audience

Bonus video – filmed using the GoPro egg timer, it was going to be the main artefact but I didn’t like the light bleed and lack of clarity.

Why did I make this artefact?

Because I tried something else and it didn’t work and everyone loves a good timelapse. I had an animation made and had planned to project it on to something all Halloween-related however the projector was not bright enough and my phone didn’t pick up the action.

So as this didn’t go so well and with only 4 days until the deadline I had to find something else that was engaging and relevant. I fell on the idea of a timelapse because a) I had the kit to do so and b) they are an ‘easy sell’ for engagement as you can tag locations and businesses as well as local news groups.

How did I make this artefact?

I used a few different mobile apps to create this video, however I didn’t film it with a mobile phone for a few reasons, mainly that the contrast settings on the iPhone6s I have wasn’t good enough to pick up any differences in the clouds – thus making it a really crap timelapse. I did however edit with LapseIt and worked out the best time of day and direction with the app Magic Hour, both of these apps I talked about in this previous blog post.  Magic Hour is particularly useful as it helps you work out how long you are going to be taking images for, which means you can easily see how long you want to leave between images. I opted for a photo every 20 seconds.

Here is an image of me taking an image during the timelapse, as well as an image of the GoPro setup, Below is an image of the 4 other people/groups of people who where also taking images or videos of the media city at sunset on a Tuesday night in October. I also found an Ian (but more about that in his blog post).

How am I going to get engagement for this video?

I have set up a schedule of sharing the video on Twitter (the average tweet has a life of 40 minutes and a half life of a few hours), I have posted once on my own Facebook profile (something I really hate doing) and have encouraged others to share the content further. I even shared it on LinkedIn.

With twitter I have used simple hashtags including #mscret and #mediacityuk which means it will hopefully get picked up by local businesses and other class members. I have in other tweets tagged the university with their handle and a few local to Salford news/views accounts. The combination of these two things has lead to 5 retweets from businesses that I didn’t follow or have any other interaction with before today (Wednesday).

 

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