Media and the way we consume it has changed. We have seen a bigger shift in media creation, publishing and consumption in the last 5 years than we have in the last 100.
Traditional media, or as some refer to it “Old Media”, has been used for years – decades even. These forms of communication are the steadfast ways that people have reached both consumers and other companies for decades. It’s all been the same – a person/company talks at you via the chosen medium (be that TV, Radio or Print), you absorb it, but don’t send anything back. Basically if it’s passive or printed it’s now classed as traditional media. You could argue that its analogue media – but I don’t have time to try and explain that.
New media is the future, but it’s happening now. Ultimately, new media refers to content that is easily accessible via many different forms of digital media: online streaming (radio and television), social media and the web in general. The difference with traditional media is simple: it’s faster and cheaper than ever before to be the one creating content rather than just consuming it. Your average Joe is not just consuming media they are also making it and the balance of power has shifted from One mighty person/company dictating to the masses to now the masses talking to the masses.
The future is interesting, with kids now (both Gen Z and Gen Alpha) being digital natives, second screen stars and permanently (knowingly or not) media creators. Do they even register media in the same way we (Gen X and Millennials) do? Do they even register the traditional way media was created?