Analytics – Oh look at the numbers! PT2 Artefacts.

Artefact 1 – Short Video (MediaCityUK TimeLapse) 

So far the video has 1591 views, 122 likes and 7 comments and is on 16 playlists within YouTube.

My aim for this video (after looking at other similar videos) was to gain more than 300 views in a week.  I set up a targeted promotion schedule on Twitter and Facebook using the free version of Buffer. I targeted the tweets at local businesses in the area and production companies. This resulted in over 50 likes and 20 retweets and mentions over the week on twitter.

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As you can see from the data above taken straight from YouTube, my views were in my targeted area and effective tagging ensured my video appeared in the suggested video section of YouTube – thus gaining more views.

I believe if I kept pushing the video or/and had not made a point of it being for a university master’s degree then it would have gained even more views.

 

Artefact 2 – Remix (John Lewis Advert)

So far the video has 10,876 views which is crazy and has had more views than my other two artefacts combined. I think this is to do with both the content of the video and the time I released it. As mentioned in the blogpost  about the artefact I have exceeded the video length of a minute by quite some way, however this was important to the context of the video to be kept as close to the original as possible.

 

I released the video at 8pm only 12 hours after the original advert was released, I had a very sharp curve after about a week and the video currently features on 171 playlists in youtube and has been shared on all major social networks. As the video it was based on lost momentum over the next two weeks the views on my video also dried up. I feel that if the advert had been better or more in line with what the public were expecting than I would have had more views as a result.  Below is a breakdown by age group of the people who have watched this video.  I was surprised to see such an even male/female split as I was expecting more women to have watched the video comparatively.

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Artefact 3 – SuperCut (Leonard Cohen)

So far the video has 65 views and 5 likes, this is by far the least views any of my videos have got on this module, a large part of this is down to the fact I didn’t promote this video on any social media and left it to do its own thing.

This artefact was also longer than a minute as it had to be the length of the original song: YouTube analytics state that I had 80% of watchers stay until the last 20 seconds of the video.  I don’t think people would have clicked to watch the video if it had been less than a minute because they would know the length of the original song.

I think I was a little late to make this video as he died on the Friday and I didn’t make the video until the Sunday. It was also highlighted to me that I missed an important tag ‘tribute’ off the YouTube tags section, which means I will have missed out on some traffic.

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From the data taken directly from YouTube analytics above you can see this artefact has had a wide and diverse range of views, this has probably come from people organically searching for a video similar to mine and it either coming up in the search results or as a suggested video.

 

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Analytics – Oh look at the numbers! PT1 Social Media.

WordPress Analytics

I have a website and a blog that is used professionally, and while some of my blog posts are duplicated a lot are not suitable content for the normal readers of my site – so I had to create a new site dedicated to this module – that’s the blog you are looking at right now!

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Above is the wordpress analytics chart for my blog visitors.  The three spikes (Oct 24, Nov 7, Nov 21) are all weeks that I have launched an Artefact, but the 2nd artefact didn’t link directly back to my blog – I think this shows. The third spike is probably due to a review post about the Artiphon Instrument 1 – a kickstarted musical instrument that’s been a year in the waiting.

On my busiest day I had 179 visitors to my blog – this was as expected to the Artiphon review post. I have accessed a wider audience by using tags that get my blog higher on Google searches. I have had a few comments on my blog, one even from an external reader who blogs from America and his blog reflects similar things to my own.

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Statistically my best day is a Friday at 2pm, and this could be for a few reasons; one being that it’s during the scheduled class time and other students might be online and looking at their blogs.

Why didn’t I use my normal YouTube Channel? 

I have a professional YouTube channel that I use for work with clients and I didn’t feel it was fair to start this module with 100,000 views and just under 100 subscribers so I used a secondary channel that I don’t promote and save for more experimental work (started for an experimental cinema module in my undergrad degree). This means the views on my videos are related to the promotion in this module rather than any views from people who have subscribed to my channel. You can read all about my YouTube channel and artefacts here.

Twitter & Instagram – why do we care? 

My twitter analytics are rather interesting, while I tweet a bit (I forget!) the module has focused my attention on tweeting (I could still do better), as you can see from the stats above my followers jumped dramatically as well as my impressions. This correlates to the release of my first artefact.

I have used the #MSCRET on Twitter to both promote my own items but also to share fellow students’ work to help them gain higher views. I extended this further by creating a youtube playlist of all the class’s artefact videos (that I could find).

Instagram is another social media I have had for years but really under used, but with a focus on #ing and uploading relevant media I have seen a jump of around 400 followers and 80% more likes on posts. This could still improve, but I don’t own a cute pet and I am not a great cook – so there are limits.

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What about Facebook?

I opted not to use Facebook at all this semester to promote my blog or artefacts, although I have a large number of ‘friends’ (700+) I didn’t feel it was the right people to target, combined with the fact I have some clients on Facebook and as I have stated before – I don’t want them all knowing I have returned to study.

Pop Culture Megamixes – Artefact 3

I love supercuts (a.k.a pop culture megamixes).  They are great ways to ingest large amounts of data in a short space of time. Like, seriously, I think they can be beautiful.

A supercut is a compilation of short video clips of the same type of action, and the purpose is usually to create a comic effect. The word was apparently coined by Andy Baio, in a blog entry in April 2008. He defined it there as a “genre of video meme, where some obsessive-compulsive superfan collects every phrase/action/cliche from an episode (or entire series) of their favorite show/film/game into a single massive video montage.”

Supercuts have transcended; in the last 10 years they can come out of the dank belly of the internet and meme culture and are now recognised as a media format of their own.

But why do we love supercuts so much? I think there are a couple of reasons for this, for one it buys in to our love of lists (and we all know the internet loves lists – here’s looking at you BuzzFeed) secondly it allows us to relive the best bits of something again without having to watch the whole product from start to finish. Wanna see a selection of all the best cuts in Strangers Things? There is a supercut for that; wanna see a selection of the best examples of the Heroes Journey? There is a supercut for that; wanna see Tom Cruise run from every film he has ever been in – guess what? There is a super cut for that too!

Looking at supercuts in more detail has spurred me on to make my own supercuts, not just as my 3rd artefact but as a thing that I do beyond this module. So to that end- below is my first SuperCut Showdown dedicated to the late and great Leonard Cohen.

Interesting side note, Ian saw my video and that spurred him on to make his Remix Artefact.

Since making the supercut above I have made another based on the Oxford Dictionaries Word Of the Year list.

Drone Facts Chart

The unmanned aviation world is quickly growing with many industries recognising the benefits that drone technology can bring. From aerial photography to inspection and emergency services, drones offer increased efficiency with reduced risks and costs. The fascinating industry of unmanned aerial vehicles presents many questions.  Here are 11 facts about the drone industry that you probably didn’t know:

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Artefact 2 – Christmas Advert Remix

As mentioned before in a past blogpost I decided to edit the John Lewis advert for my remix artefact. The main reasons for this are:

  • It’s topical
  • It will hopefully spread quite far
  • It should be relatively quick to make

The advert came out at 8am on Thursday 10th November (a departure from the normal Friday release date due to remembrance day). By 11am it had over 700,000 views and by 10pm it had over 6 million. Below is the advert as released by them.

It’s a bit of a departure from recent years when our heart strings have been pulled via cute animals, lonely old men and sad snowmen, but it didn’t stop it trending it Twitter, featuring on all the major news websites and it didn’t stop EVERYONE talking about it.

It did give me a dilemma though as I had a pretty clear idea of what to do to a sad video, but one that was meant to be happy and funny? I am not as good at that. I looked at just replacing the music with the original – but that was boring; I looked at focusing on the dog – but again there wasn’t much scope there. So I went funny, and focused on the trampoline as you can see in my version below.

I have used the same meta data as the original advert to hopefully gain some views.  What I do notice this year is that people so far haven’t done many parodies but have focused on reaction videos but this might be a time thing and could change in the next few weeks.

I have kept the video length closer to two minutes like the original advert to help gain more views and I also kept the opening frames as close to the original as possible for the same reason.  If Leonard Cohen had died on Thursday I would have swapped the music for his, unfortunately the timings didn’t match up and I had already made my remix.

How to make a John Lewis Christmas Advert

Take one well known rock/pop song, normally between 5 and 20 years old.

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Remix it with new up-and-coming female singers with an acoustic/piano accompaniment.

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Play said song over emotive Christmas themed story with a focus on family.

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Wait for the media and public to lose their shit over it.

This years JL advert is set to ‘drop’ on Friday November 11th, if they follow the pattern from the last few years.  Firm Vouchercloud decided to analyse the music used in the ads from the past seven years and they concluded the tune is likely to be:

  • A slowed-down, piano driven, acoustic cover of a top 10 single, by a British male rock band that’s had at least four number one albums in the UK.
  • The song will be covered by a female, British or Scandinavian indie solo singer who’s released their debut album or EP in the last three years.

JL had stayed away from the TV adverts for a few years in the mid 00’s and even after their return with the ‘Shadow’ campaign it was a full year before they hit on the winning formula above. These adverts have a magical place in the overcrowded holiday season, and they join the likes of the Coca Cola truck in moving from simple advert to holiday advertisement.

2007 – “Shadows”

Christmas 2007 saw the first John Lewis television advertisement in three years, with a six million pound campaign: their biggest seasonal ad spend up to that point. The commercial did not feature the hallmarks of later campaigns such as an emotional denouement or slowed-down cover version, instead using Prokofiev’s Morning Serenade from Romeo and Juliet. It features presents and products being carefully assembled and positioned to eventually create a shadow image of a woman and a dog in the snow, in the style of artists Tim Noble and Sue Webster.

2008 – “From Me to You”

For a second year, Lowe and Partners were the agency behind the John Lewis Christmas ad, creating a montage of people of all ages and their ideal gifts with the tagline “If you know the person, you’ll find the present”. This was the first to feature the now-traditional cover version, with “From Me to You” by The Beatles recorded by unnamed employees of John Lewis. The full track was made available to download for free on the John Lewis website with an encouragement to donate to Wallace & Gromit’s Children’s Foundation.

2009 – “Sweet Child o’ Mine”

The 2009 advertisement was the first for John Lewis by agency Adam & Eve (now part of DDB Worldwide), who went on to create the subsequent five Christmas campaigns. Featuring a cover of the Guns N’ Roses song “Sweet Child o’ Mine” by Taken by Trees, the commercial features young children opening gifts usually given to adults such as a coffee machine and a laptop. With the tagline “Remember how Christmas used to feel”, the final scene shows a girl unwrapping a camera and becoming a woman.

2010 – “A Tribute to Givers”

Ellie Goulding’s cover of the Elton John song “Your Song” was the soundtrack to a collection of images showing people preparing gifts for their loved ones. Most notably, two parents attempt to secretly carry a rocking horse up some stairs whilst their children watch television. The advert concludes with a boy taking a stocking of presents outside to his pet dog in the snow, and hanging it on the kennel. This caused some controversy with animal rights protesters who complained that the animal was left outside in the cold whilst the boy waved goodbye and retreated to the house.

2011 – “The Long Wait”

Featuring The Smiths song “Please, Please, Please, Let Me Get What I Want” sung by Slow Moving Millie, the 2011 advert featured a little boy impatiently counting down the days to Christmas. On Christmas Eve, he wolfs down his dinner and goes to bed early in preparation for the next day. When he awakes on Christmas morning, the little boy jumps out of bed, runs straight past a large pile of presents at the bottom of his bed and heads for the wardrobe. He then wanders into his parents bedroom, waking them to give them the gift he has, for so long, been waiting to give them.

2012 – “The Journey”

Using 20-year-old Gabrielle Aplin’s version of the Frankie Goes to Hollywood classic “The Power of Love”, the 2012 advert showed a snowman who traversed fields, a river, a mountain to obtain a perfect Christmas gift for Mrs. Snowman. The advert was very quickly followed up by a children’s picture book which was hastily written and published immediately after the advert’s first screening. The song was the first song from the John Lewis Christmas adverts to be a UK Singles Chart number one.

2013 – “The Bear and the Hare”

Set to a cover of “Somewhere Only We Know” by British singer Lily Allen, the 2013 campaign featured an array of woodland animals in a classical Disney style and setting. The full advert lasted 2 minutes, and was made with 2D Animation by Premise Entertainment. It told the story of a bear hibernating before Christmas, before being persuaded to wake up by the titular hare to see Christmas in all its splendour. The accompanying music quickly rose to the top of the UK Singles Chart, doing so twice more in later weeks. A portion of the song’s sales earnings were donated to proceeds Save the Children’s Philippine Typhoon Appeal campaign.

2014 – “Monty the Penguin”

In their press release ahead of the 2014 campaign launch, John Lewis stated that the strapline for the advert was “Give someone the Christmas they’ve been wishing for”. They added that “the heartwarming advert tells the tale of an unlikely friendship between a little boy Sam and his penguin friend Monty.”British singer-songwriter Tom Odell recorded a cover for the advert of the 1976 John Lennon song “Real Love”, which was the last official song recorded by the Beatles after being re-released in 1996.

2015 – “Man on the Moon”

Featuring a cover of Oasis’ 1994 B-side “Half the World Away”, sung by Norwegian singer Aurora, the 2015 campaign tells the story of a young girl trying to contact an old man spotted living alone on the Moon. Her attempts to catch the man’s attention fail until she sends him a special delivery of a telescope, via balloon, and the man finally gets to see Earth on Christmas night. The strapline for the advert is “Show someone they’re loved this Christmas”, with the company teaming up with the charity Age UK. The advert is estimated to have cost around £7 million.

Quay TV

Quays News is an online digital News platform powered by a dedicated team of students from the University of Salford. They follow stories that are important locally to the North West community, producing specialised content and broadcasting programmes including ‘Quays News’ LIVE from the studio at MediaCityUK.

This week I took on the Floor Manager position which involves:

  • checking that equipment, e.g. microphones and earpieces, are working before the show
  • referring to floor plans
  • assisting guests on the show
  • relaying instructions from the control room to the studio floor using a talkback system
  • keeping the director and producer informed of action off-camera
  • assisting in the planning and preparation of productions
  • overseeing the work of other departments, such as sound, lighting and props
  • rehearsing live shows
  • giving cues and time counts to presenters, actors or guests
  • organising runners to make the best use of studio time
  • looking ahead in the programme schedule to anticipate any changes to the set, or to see what props are required later in the show
  • briefing and looking after those involved in the programme
  • managing the audience, e.g. explaining safety requirements, show timings and what will happen during filming and when the programme will be aired

 

Research Project Ideas

  1. Audience levels between traditional TV and Streaming models
  2. People’s opinions on the cost of paying for Traditional TV broadcast models vs their opinions on the cost of paying for Streaming models.
  3. Do people understand the dangers and ethical limitations of Drones
  4. Do people understand the limitations of Drone technology
  5. How is radio affected by the evolution of Social Media
  6. Does colour change the tone of a film
  7. Does the soundtrack change the tone of a film
  8. Do people connect more with diagetic or non-diagetic audio in a film
  9. Does the way that you introduce a character affect people’s opinions of that character
  10. The increase in immersive cinema experiences and how it impacts viewing figures