Drone Facts Chart

The unmanned aviation world is quickly growing with many industries recognising the benefits that drone technology can bring. From aerial photography to inspection and emergency services, drones offer increased efficiency with reduced risks and costs. The fascinating industry of unmanned aerial vehicles presents many questions.  Here are 11 facts about the drone industry that you probably didn’t know:

11-facts-about-the-drone-industry

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Artefact 2 – Christmas Advert Remix

As mentioned before in a past blogpost I decided to edit the John Lewis advert for my remix artefact. The main reasons for this are:

  • It’s topical
  • It will hopefully spread quite far
  • It should be relatively quick to make

The advert came out at 8am on Thursday 10th November (a departure from the normal Friday release date due to remembrance day). By 11am it had over 700,000 views and by 10pm it had over 6 million. Below is the advert as released by them.

It’s a bit of a departure from recent years when our heart strings have been pulled via cute animals, lonely old men and sad snowmen, but it didn’t stop it trending it Twitter, featuring on all the major news websites and it didn’t stop EVERYONE talking about it.

It did give me a dilemma though as I had a pretty clear idea of what to do to a sad video, but one that was meant to be happy and funny? I am not as good at that. I looked at just replacing the music with the original – but that was boring; I looked at focusing on the dog – but again there wasn’t much scope there. So I went funny, and focused on the trampoline as you can see in my version below.

I have used the same meta data as the original advert to hopefully gain some views.  What I do notice this year is that people so far haven’t done many parodies but have focused on reaction videos but this might be a time thing and could change in the next few weeks.

I have kept the video length closer to two minutes like the original advert to help gain more views and I also kept the opening frames as close to the original as possible for the same reason.  If Leonard Cohen had died on Thursday I would have swapped the music for his, unfortunately the timings didn’t match up and I had already made my remix.

How to make a John Lewis Christmas Advert

Take one well known rock/pop song, normally between 5 and 20 years old.

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Remix it with new up-and-coming female singers with an acoustic/piano accompaniment.

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Play said song over emotive Christmas themed story with a focus on family.

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Wait for the media and public to lose their shit over it.

This years JL advert is set to ‘drop’ on Friday November 11th, if they follow the pattern from the last few years.  Firm Vouchercloud decided to analyse the music used in the ads from the past seven years and they concluded the tune is likely to be:

  • A slowed-down, piano driven, acoustic cover of a top 10 single, by a British male rock band that’s had at least four number one albums in the UK.
  • The song will be covered by a female, British or Scandinavian indie solo singer who’s released their debut album or EP in the last three years.

JL had stayed away from the TV adverts for a few years in the mid 00’s and even after their return with the ‘Shadow’ campaign it was a full year before they hit on the winning formula above. These adverts have a magical place in the overcrowded holiday season, and they join the likes of the Coca Cola truck in moving from simple advert to holiday advertisement.

2007 – “Shadows”

Christmas 2007 saw the first John Lewis television advertisement in three years, with a six million pound campaign: their biggest seasonal ad spend up to that point. The commercial did not feature the hallmarks of later campaigns such as an emotional denouement or slowed-down cover version, instead using Prokofiev’s Morning Serenade from Romeo and Juliet. It features presents and products being carefully assembled and positioned to eventually create a shadow image of a woman and a dog in the snow, in the style of artists Tim Noble and Sue Webster.

2008 – “From Me to You”

For a second year, Lowe and Partners were the agency behind the John Lewis Christmas ad, creating a montage of people of all ages and their ideal gifts with the tagline “If you know the person, you’ll find the present”. This was the first to feature the now-traditional cover version, with “From Me to You” by The Beatles recorded by unnamed employees of John Lewis. The full track was made available to download for free on the John Lewis website with an encouragement to donate to Wallace & Gromit’s Children’s Foundation.

2009 – “Sweet Child o’ Mine”

The 2009 advertisement was the first for John Lewis by agency Adam & Eve (now part of DDB Worldwide), who went on to create the subsequent five Christmas campaigns. Featuring a cover of the Guns N’ Roses song “Sweet Child o’ Mine” by Taken by Trees, the commercial features young children opening gifts usually given to adults such as a coffee machine and a laptop. With the tagline “Remember how Christmas used to feel”, the final scene shows a girl unwrapping a camera and becoming a woman.

2010 – “A Tribute to Givers”

Ellie Goulding’s cover of the Elton John song “Your Song” was the soundtrack to a collection of images showing people preparing gifts for their loved ones. Most notably, two parents attempt to secretly carry a rocking horse up some stairs whilst their children watch television. The advert concludes with a boy taking a stocking of presents outside to his pet dog in the snow, and hanging it on the kennel. This caused some controversy with animal rights protesters who complained that the animal was left outside in the cold whilst the boy waved goodbye and retreated to the house.

2011 – “The Long Wait”

Featuring The Smiths song “Please, Please, Please, Let Me Get What I Want” sung by Slow Moving Millie, the 2011 advert featured a little boy impatiently counting down the days to Christmas. On Christmas Eve, he wolfs down his dinner and goes to bed early in preparation for the next day. When he awakes on Christmas morning, the little boy jumps out of bed, runs straight past a large pile of presents at the bottom of his bed and heads for the wardrobe. He then wanders into his parents bedroom, waking them to give them the gift he has, for so long, been waiting to give them.

2012 – “The Journey”

Using 20-year-old Gabrielle Aplin’s version of the Frankie Goes to Hollywood classic “The Power of Love”, the 2012 advert showed a snowman who traversed fields, a river, a mountain to obtain a perfect Christmas gift for Mrs. Snowman. The advert was very quickly followed up by a children’s picture book which was hastily written and published immediately after the advert’s first screening. The song was the first song from the John Lewis Christmas adverts to be a UK Singles Chart number one.

2013 – “The Bear and the Hare”

Set to a cover of “Somewhere Only We Know” by British singer Lily Allen, the 2013 campaign featured an array of woodland animals in a classical Disney style and setting. The full advert lasted 2 minutes, and was made with 2D Animation by Premise Entertainment. It told the story of a bear hibernating before Christmas, before being persuaded to wake up by the titular hare to see Christmas in all its splendour. The accompanying music quickly rose to the top of the UK Singles Chart, doing so twice more in later weeks. A portion of the song’s sales earnings were donated to proceeds Save the Children’s Philippine Typhoon Appeal campaign.

2014 – “Monty the Penguin”

In their press release ahead of the 2014 campaign launch, John Lewis stated that the strapline for the advert was “Give someone the Christmas they’ve been wishing for”. They added that “the heartwarming advert tells the tale of an unlikely friendship between a little boy Sam and his penguin friend Monty.”British singer-songwriter Tom Odell recorded a cover for the advert of the 1976 John Lennon song “Real Love”, which was the last official song recorded by the Beatles after being re-released in 1996.

2015 – “Man on the Moon”

Featuring a cover of Oasis’ 1994 B-side “Half the World Away”, sung by Norwegian singer Aurora, the 2015 campaign tells the story of a young girl trying to contact an old man spotted living alone on the Moon. Her attempts to catch the man’s attention fail until she sends him a special delivery of a telescope, via balloon, and the man finally gets to see Earth on Christmas night. The strapline for the advert is “Show someone they’re loved this Christmas”, with the company teaming up with the charity Age UK. The advert is estimated to have cost around £7 million.

Quay TV

Quays News is an online digital News platform powered by a dedicated team of students from the University of Salford. They follow stories that are important locally to the North West community, producing specialised content and broadcasting programmes including ‘Quays News’ LIVE from the studio at MediaCityUK.

This week I took on the Floor Manager position which involves:

  • checking that equipment, e.g. microphones and earpieces, are working before the show
  • referring to floor plans
  • assisting guests on the show
  • relaying instructions from the control room to the studio floor using a talkback system
  • keeping the director and producer informed of action off-camera
  • assisting in the planning and preparation of productions
  • overseeing the work of other departments, such as sound, lighting and props
  • rehearsing live shows
  • giving cues and time counts to presenters, actors or guests
  • organising runners to make the best use of studio time
  • looking ahead in the programme schedule to anticipate any changes to the set, or to see what props are required later in the show
  • briefing and looking after those involved in the programme
  • managing the audience, e.g. explaining safety requirements, show timings and what will happen during filming and when the programme will be aired

 

Artefact 1 – video

That’s my artefact (above) – look at how boring it is. It’s OK to agree, I made it boring.

Here is someone else’s (above) from a few months ago.  It has less than 100 views which is kind of surprising considering the style they have used.  I also found this video, which is a few years older and made by other students, which has over 300 views – it is my goal to beat the view count on this video. I set out to do this by:

  • Sharing media on several platforms to get engagement
  • Sharing at times that encourage engagement
  • Targeting online accounts to get the video to spread further
  • Using tagging on YouTube to find an audience

Bonus video – filmed using the GoPro egg timer, it was going to be the main artefact but I didn’t like the light bleed and lack of clarity.

Why did I make this artefact?

Because I tried something else and it didn’t work and everyone loves a good timelapse. I had an animation made and had planned to project it on to something all Halloween-related however the projector was not bright enough and my phone didn’t pick up the action.

So as this didn’t go so well and with only 4 days until the deadline I had to find something else that was engaging and relevant. I fell on the idea of a timelapse because a) I had the kit to do so and b) they are an ‘easy sell’ for engagement as you can tag locations and businesses as well as local news groups.

How did I make this artefact?

I used a few different mobile apps to create this video, however I didn’t film it with a mobile phone for a few reasons, mainly that the contrast settings on the iPhone6s I have wasn’t good enough to pick up any differences in the clouds – thus making it a really crap timelapse. I did however edit with LapseIt and worked out the best time of day and direction with the app Magic Hour, both of these apps I talked about in this previous blog post.  Magic Hour is particularly useful as it helps you work out how long you are going to be taking images for, which means you can easily see how long you want to leave between images. I opted for a photo every 20 seconds.

Here is an image of me taking an image during the timelapse, as well as an image of the GoPro setup, Below is an image of the 4 other people/groups of people who where also taking images or videos of the media city at sunset on a Tuesday night in October. I also found an Ian (but more about that in his blog post).

How am I going to get engagement for this video?

I have set up a schedule of sharing the video on Twitter (the average tweet has a life of 40 minutes and a half life of a few hours), I have posted once on my own Facebook profile (something I really hate doing) and have encouraged others to share the content further. I even shared it on LinkedIn.

With twitter I have used simple hashtags including #mscret and #mediacityuk which means it will hopefully get picked up by local businesses and other class members. I have in other tweets tagged the university with their handle and a few local to Salford news/views accounts. The combination of these two things has lead to 5 retweets from businesses that I didn’t follow or have any other interaction with before today (Wednesday).

 

Remixing Media

Today Blink 182 (the American pop punk band) have released a new song from their latest album – so far nothing unusual here. What is unusual is the video release that goes alongside the track.

With a band as old as Blink 182 it’s hard not to repeat ideas, but what they have made is an almost shot for shot remake of an original video from 1999, with only a small few changes. As one Facebook user commented, is this genius?

Screen Shot 2016-10-21 at 14.44.54.png

I have actually created a side by side video comparison, minus the audio so that I don’t get bitched at by YouTube. Below though is a more direct shot for shot comparison using screenshots from each.

 

There are lots of things I could say about this video given their view of women and why they really feel the need to remake such a great video now with this release. But this is not really the time to go in to that. Have they made it to gain some nostalgia points? Definitely. Have they use naked women to get views? Probably. Have they polarized fans with this trip down memory lane? Most definitely. Would it stop any band doing it in the future? No.

Template for RET project

1. Title

The big gold bit at the top that catches your attention.

2. Abstract

The proposal should include a concise statement of my intended research. This may be a couple of sentences setting out the problem that I want to examine or the central question that I will address.

Clarify that this project is about the use of Drone for photographic/ video purposes in the sub 20kg category.

(200 words -ish)

3. Research Context

Explaining the broad background against which I would conduct this research, including a brief overview of the general area of study within which my proposed research falls.

Summarising the current state of knowledge in the area and recent debates on the topics using national media to highlight the issues. This will allow me to demonstrate my familiarity with the relevant field as well as the ability to communicate clearly and concisely.

Summarise the current laws and restrictions to the UK drone flight, using materials from referenced sources, CAA other relevant locations.

Discuss the breaches of personal, private and local security in unregulated drone use, as well as health and safety dangers and the data protection of unregulated image capture.

(1500 words)

4. Research Methods

Outline the research methods, explaining how I am going to conduct the research. Methods may include visiting particular libraries or archives, field work or interviews.

Explain my key resources  (e.g. law reports, journal articles), if I plan to conduct field work or collect empirical data, I will provide details about this (e.g. if  I plan interviews, who will I interview? How many interviews will I conduct? Will there be problems of access?).

Mention the use of ethical data collection. Discuss why this is the most effective method of capturing the data for this project.

(1000 words)

5. Research Questions

Create questionnaire and research gathering forms discuss how these would be distributed.

This section should also explain how I am going to analyse my research findings.
(500 words – not including questionnaire)

6. Significance of Research/ Conclusion 

The proposal should demonstrate the originality of my intended research and should therefore explain why this research is important (for example, by explaining how my research builds on and adds to the current state of knowledge in the field or by setting out reasons why it is timely to research the proposed topic).

(800 words)

7. Bibliography

The proposal should include a short bibliography identifying the most relevant works for the topic.

(word count not recorded)

Attack of the Dones

The domestic hobby drone market is massive and thought to be worth around $3.3billion internationally (http://expandedramblings.com/index.php/drone-statistics/). In September, GoPro made its first step into the drone market with the Karma – a product that has been way overdue – something that was not only impressive in terms of drone specifications but also had a removable stabilising unit for their standalone cameras, meaning it offers more bang for the buck. Only days later DJI (arguably the biggest drone maker in the world) released their newest and smallest drone the Mavic.

As you might’ve guessed, in testing the GoPro Karma’s camera did slightly better than the DJI Mavic’s camera, but DJI’s drone body did slightly better than GoPro’s. See, each company specialises in different areas: DJI has got their aerial drone game down, while GoPro knows more than a thing or two about tiny action cameras.

Below is an infographic of these two similar drones to help the consumer decide which one to spend their hard earned cash on.

gopro-karma-vs-dji-mavic-pro-drone-wars-infographic2