Analytics – Oh look at the numbers! PT1 Social Media.

WordPress Analytics

I have a website and a blog that is used professionally, and while some of my blog posts are duplicated a lot are not suitable content for the normal readers of my site – so I had to create a new site dedicated to this module – that’s the blog you are looking at right now!

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Above is the wordpress analytics chart for my blog visitors.  The three spikes (Oct 24, Nov 7, Nov 21) are all weeks that I have launched an Artefact, but the 2nd artefact didn’t link directly back to my blog – I think this shows. The third spike is probably due to a review post about the Artiphon Instrument 1 – a kickstarted musical instrument that’s been a year in the waiting.

On my busiest day I had 179 visitors to my blog – this was as expected to the Artiphon review post. I have accessed a wider audience by using tags that get my blog higher on Google searches. I have had a few comments on my blog, one even from an external reader who blogs from America and his blog reflects similar things to my own.

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Statistically my best day is a Friday at 2pm, and this could be for a few reasons; one being that it’s during the scheduled class time and other students might be online and looking at their blogs.

Why didn’t I use my normal YouTube Channel? 

I have a professional YouTube channel that I use for work with clients and I didn’t feel it was fair to start this module with 100,000 views and just under 100 subscribers so I used a secondary channel that I don’t promote and save for more experimental work (started for an experimental cinema module in my undergrad degree). This means the views on my videos are related to the promotion in this module rather than any views from people who have subscribed to my channel. You can read all about my YouTube channel and artefacts here.

Twitter & Instagram – why do we care? 

My twitter analytics are rather interesting, while I tweet a bit (I forget!) the module has focused my attention on tweeting (I could still do better), as you can see from the stats above my followers jumped dramatically as well as my impressions. This correlates to the release of my first artefact.

I have used the #MSCRET on Twitter to both promote my own items but also to share fellow students’ work to help them gain higher views. I extended this further by creating a youtube playlist of all the class’s artefact videos (that I could find).

Instagram is another social media I have had for years but really under used, but with a focus on #ing and uploading relevant media I have seen a jump of around 400 followers and 80% more likes on posts. This could still improve, but I don’t own a cute pet and I am not a great cook – so there are limits.

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What about Facebook?

I opted not to use Facebook at all this semester to promote my blog or artefacts, although I have a large number of ‘friends’ (700+) I didn’t feel it was the right people to target, combined with the fact I have some clients on Facebook and as I have stated before – I don’t want them all knowing I have returned to study.

Pop Culture Megamixes – Artefact 3

I love supercuts (a.k.a pop culture megamixes).  They are great ways to ingest large amounts of data in a short space of time. Like, seriously, I think they can be beautiful.

A supercut is a compilation of short video clips of the same type of action, and the purpose is usually to create a comic effect. The word was apparently coined by Andy Baio, in a blog entry in April 2008. He defined it there as a “genre of video meme, where some obsessive-compulsive superfan collects every phrase/action/cliche from an episode (or entire series) of their favorite show/film/game into a single massive video montage.”

Supercuts have transcended; in the last 10 years they can come out of the dank belly of the internet and meme culture and are now recognised as a media format of their own.

But why do we love supercuts so much? I think there are a couple of reasons for this, for one it buys in to our love of lists (and we all know the internet loves lists – here’s looking at you BuzzFeed) secondly it allows us to relive the best bits of something again without having to watch the whole product from start to finish. Wanna see a selection of all the best cuts in Strangers Things? There is a supercut for that; wanna see a selection of the best examples of the Heroes Journey? There is a supercut for that; wanna see Tom Cruise run from every film he has ever been in – guess what? There is a super cut for that too!

Looking at supercuts in more detail has spurred me on to make my own supercuts, not just as my 3rd artefact but as a thing that I do beyond this module. So to that end- below is my first SuperCut Showdown dedicated to the late and great Leonard Cohen.

Interesting side note, Ian saw my video and that spurred him on to make his Remix Artefact.

Since making the supercut above I have made another based on the Oxford Dictionaries Word Of the Year list.