Artefact 1 – video

That’s my artefact (above) – look at how boring it is. It’s OK to agree, I made it boring.

Here is someone else’s (above) from a few months ago.  It has less than 100 views which is kind of surprising considering the style they have used.  I also found this video, which is a few years older and made by other students, which has over 300 views – it is my goal to beat the view count on this video. I set out to do this by:

  • Sharing media on several platforms to get engagement
  • Sharing at times that encourage engagement
  • Targeting online accounts to get the video to spread further
  • Using tagging on YouTube to find an audience

Bonus video – filmed using the GoPro egg timer, it was going to be the main artefact but I didn’t like the light bleed and lack of clarity.

Why did I make this artefact?

Because I tried something else and it didn’t work and everyone loves a good timelapse. I had an animation made and had planned to project it on to something all Halloween-related however the projector was not bright enough and my phone didn’t pick up the action.

So as this didn’t go so well and with only 4 days until the deadline I had to find something else that was engaging and relevant. I fell on the idea of a timelapse because a) I had the kit to do so and b) they are an ‘easy sell’ for engagement as you can tag locations and businesses as well as local news groups.

How did I make this artefact?

I used a few different mobile apps to create this video, however I didn’t film it with a mobile phone for a few reasons, mainly that the contrast settings on the iPhone6s I have wasn’t good enough to pick up any differences in the clouds – thus making it a really crap timelapse. I did however edit with LapseIt and worked out the best time of day and direction with the app Magic Hour, both of these apps I talked about in this previous blog post.  Magic Hour is particularly useful as it helps you work out how long you are going to be taking images for, which means you can easily see how long you want to leave between images. I opted for a photo every 20 seconds.

Here is an image of me taking an image during the timelapse, as well as an image of the GoPro setup, Below is an image of the 4 other people/groups of people who where also taking images or videos of the media city at sunset on a Tuesday night in October. I also found an Ian (but more about that in his blog post).

How am I going to get engagement for this video?

I have set up a schedule of sharing the video on Twitter (the average tweet has a life of 40 minutes and a half life of a few hours), I have posted once on my own Facebook profile (something I really hate doing) and have encouraged others to share the content further. I even shared it on LinkedIn.

With twitter I have used simple hashtags including #mscret and #mediacityuk which means it will hopefully get picked up by local businesses and other class members. I have in other tweets tagged the university with their handle and a few local to Salford news/views accounts. The combination of these two things has lead to 5 retweets from businesses that I didn’t follow or have any other interaction with before today (Wednesday).

 

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Attack of the Dones

The domestic hobby drone market is massive and thought to be worth around $3.3billion internationally (http://expandedramblings.com/index.php/drone-statistics/). In September, GoPro made its first step into the drone market with the Karma – a product that has been way overdue – something that was not only impressive in terms of drone specifications but also had a removable stabilising unit for their standalone cameras, meaning it offers more bang for the buck. Only days later DJI (arguably the biggest drone maker in the world) released their newest and smallest drone the Mavic.

As you might’ve guessed, in testing the GoPro Karma’s camera did slightly better than the DJI Mavic’s camera, but DJI’s drone body did slightly better than GoPro’s. See, each company specialises in different areas: DJI has got their aerial drone game down, while GoPro knows more than a thing or two about tiny action cameras.

Below is an infographic of these two similar drones to help the consumer decide which one to spend their hard earned cash on.

gopro-karma-vs-dji-mavic-pro-drone-wars-infographic2

POV Music Video

A band that I worked with wanted a music video to embody a 90’s feel, as well as show how a good time in a pub is not without its unfortunate after effects (the “Monday Comedown”).

I came up with the concept below, which used a GoPro on a head mount.  As the model had WiFi control and viewing it meant that I could direct and watch the action from out of shot at all times.

The video was influenced by the Prodigy video for Smack My Bitch up, although the one I made is admittedly a little bit more PG13!

Experimental things mkII

There was too much for one post – whilst the first looked primarily at the idea of traveling, this one is the random crap left over. Enjoy…

Laser Tag

I really enjoy laser tag and I turned the nightclub venue (capacity 1300) into a laser tag venue for the weekend. I made this possible by hiring in UV lighting to supplement that already in the venue, then renting the laser tag kits. To make this most effective I ran a ‘UV rave’ themed event for the weekly student disco then had a new set of staff come in at 5am and turn the venue from a nightclub to a laser tag playground and I also made use of the wall hangings from the ‘Infest’ events to block out the windows and add to the general aesthetics.

The video above uses a GoPro strapped to a laser tag gun for a 20 minute session (test phase for staff) which I then condensed into a 3 minute short video. There was hope to film more later but it got busy and I never had the time 😦

360 time lapse

This looks extremely dated and was filmed by students, with the exception of the GoPro footage at the 2-ish minute mark. A GoPro set on an egg timer taking a photo every second for an hour leads to some cool effects. In this case it was an apple shaped egg timer and lots of gaffer tape holding everything in place.  Since then I have improved on this with a lighter camera (the Hero 2 upgraded to the Hero 3 Black Edition) and gone through 12 different egg timer models – finally stopping on the one I have now which is a flat topped IKEA model with a magnetic base.

I also used this style of event capture at Fresher’s Fayres and other events, including graduation ceremonies.

Experimental things

After sitting in week 2’s lecture on Mobile, Wearables and VR Filmmaking I realised that I have actually done more experimental things over the years than I originally thought. I haven’t for a while though but I am going to fix that.  I apologise for next week in advance!

Lone Train 

I was on a train all day… I filmed it… I was on my own.
The idea of the project was to create something unplanned and unstructured with the idea of ‘point and go’.  I covered the screen/ viewfinder on the camera and strapped it to the shoulder of my bag, so the 1st time that even I saw the footage was during the editing.

Morag the RC car

I built an RC car (rather I modded a Nikko Vaporiser RCC) with a GoPro mounted on the front. I have done quite a few things with this over the years but none of it ever really made it to YouTube, including the time I drove it on a frozen canal where it subsequently fell in…

I will drive it to class next week.

GoPro Kite test

In a very early attempt to get a camera into the skies I put my GoPro on a stunt kite and took it to the beach. It didn’t go well – as you can see from the footage.  After this I strapped the camera to a better kite in a park, and then to an RC helicopter.

Since none of this really did what I wanted it to, in 2015 I went on to complete my UAQ drone license for sub 20kg drones.