Analytics – Oh look at the numbers! PT2 Artefacts.

Artefact 1 – Short Video (MediaCityUK TimeLapse) 

So far the video has 1591 views, 122 likes and 7 comments and is on 16 playlists within YouTube.

My aim for this video (after looking at other similar videos) was to gain more than 300 views in a week.  I set up a targeted promotion schedule on Twitter and Facebook using the free version of Buffer. I targeted the tweets at local businesses in the area and production companies. This resulted in over 50 likes and 20 retweets and mentions over the week on twitter.

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As you can see from the data above taken straight from YouTube, my views were in my targeted area and effective tagging ensured my video appeared in the suggested video section of YouTube – thus gaining more views.

I believe if I kept pushing the video or/and had not made a point of it being for a university master’s degree then it would have gained even more views.

 

Artefact 2 – Remix (John Lewis Advert)

So far the video has 10,876 views which is crazy and has had more views than my other two artefacts combined. I think this is to do with both the content of the video and the time I released it. As mentioned in the blogpost  about the artefact I have exceeded the video length of a minute by quite some way, however this was important to the context of the video to be kept as close to the original as possible.

 

I released the video at 8pm only 12 hours after the original advert was released, I had a very sharp curve after about a week and the video currently features on 171 playlists in youtube and has been shared on all major social networks. As the video it was based on lost momentum over the next two weeks the views on my video also dried up. I feel that if the advert had been better or more in line with what the public were expecting than I would have had more views as a result.  Below is a breakdown by age group of the people who have watched this video.  I was surprised to see such an even male/female split as I was expecting more women to have watched the video comparatively.

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Artefact 3 – SuperCut (Leonard Cohen)

So far the video has 65 views and 5 likes, this is by far the least views any of my videos have got on this module, a large part of this is down to the fact I didn’t promote this video on any social media and left it to do its own thing.

This artefact was also longer than a minute as it had to be the length of the original song: YouTube analytics state that I had 80% of watchers stay until the last 20 seconds of the video.  I don’t think people would have clicked to watch the video if it had been less than a minute because they would know the length of the original song.

I think I was a little late to make this video as he died on the Friday and I didn’t make the video until the Sunday. It was also highlighted to me that I missed an important tag ‘tribute’ off the YouTube tags section, which means I will have missed out on some traffic.

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From the data taken directly from YouTube analytics above you can see this artefact has had a wide and diverse range of views, this has probably come from people organically searching for a video similar to mine and it either coming up in the search results or as a suggested video.

 

Artiphon Instrument 1 Review

Finally after much delay and anticipation my Antiphon Instrument 1 arrived last week!

‘The Artiphon INSTRUMENT 1 is a single device that can be played as a guitar, piano, drum pad, synthesizer, and many other instruments. By connecting the INSTRUMENT 1 to smartphones, tablets, and computers, people of all skill levels can choose from an always-expanding palette of sounds.’ That was the blurb on the kickstarter page that caused me to back it waaaaay back in 2014.  As someone who loves music but isn’t really that good at making it, this really felt like my jam. It’s like a keytar for the 21st century, and I have had the thing a few days now so I felt it was time to share with you all my feelings on my new musical companion.

They raised over $1.3 million from 3,391 backers from over 70 countries which is impressive and is still the most funded musical instrument on Kickstarter to date.

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Diagram of the Instrument 1

In the Box:

I ordered the gig edition so it came with a handy carry case and strap (which is a must). The box was sleek and professional and everything you would want to get in the post. There is a lack of instructions which could be annoying for some but a quick visit to the website sorts that out.

It felt and looked like the Artiphon was something special, the build quality was good and it doesn’t feel fragile or like anything is going to break in a hurry.

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My unboxing of the Instrument 1

The App:

Its important to note I have only tried the app on the iPhone 6s but it works well (even if it is a bit of a battery hog).  It’s clear and easy to use, and so far hasn’t had any issues with crashing. It would be nice to have an easier way of sharing and viewing other players custom set ups though – but these are things that can come with time I am sure.

In my hands:

It feels nice, solid and like a music instrument, it’s not too heavy but it does have some weight to it.  So far I have had the most luck playing it holding it like a guitar and using the iBow setting; I really want to master the violin style of playing but more practice is needed for that I think!

The speakers do distort if you put them to maximum and play some of the deeper sounds, it’s a little irritating but something that’s easy to work around. I have noticed on one occasion one of the strings/frets sticks, but its not something I have managed to replicate so I am hoping it was a glitch and nothing more sinister in the build. I personally preferred doing all the settings in the app rather than on the built-in dial, but both worked well.

The tone and pitch of the instrument 1 is something really beautiful, something you can’t fault it on is its sound replication.  It is never going to replace a guitar in recording sessions nor would you pick it over a real drum kit and sample pad, but what it does allow for is more realism than a standard midi device or a keyboard.

Where the Instrument 1 stands out compared to other MIDI instruments is you can just sit and play; I could happily lose an afternoon or weekend to just making silly music on it.

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My Instrument 1 gig edition in white

Recording:

So far the Artiphon has made its way into two projects that I am working on: a remix and an audio post production for video. I recorded differently for both. In the remix I plugged it in to the desk via the headphone jack to XLR. It sounded good, there were no faults – it was quick and easy; I also tried it with a DI box and that worked really well too. No complaints there.

When I tried using a external mic to pick up the sound it was a little trickier given the location of the speakers, I had to stand very still and very close to the microphone which after a few minutes was a little uncomfortable. But all in all this process was OK and I would do it again if no other option was available.

Final thoughts:

The Instrument 1 is fun and functional, it takes some getting used to and more playing will have to be done to find the real limits, but I look forward to that journey. My only real niggle is that the carry case doesn’t fit the charger plug in very well which is something that could be solved with a little extra room in the case, but that is by no means a deal breaker for me. I look forward to learning this new instrument (and make no mistake it is a new instrument) a lot more in the future.

Below is the first prototype from 2013, and below that the kickstarter video that got me to part with my cash.