Analytics – Oh look at the numbers! PT2 Artefacts.

Artefact 1 – Short Video (MediaCityUK TimeLapse) 

So far the video has 1591 views, 122 likes and 7 comments and is on 16 playlists within YouTube.

My aim for this video (after looking at other similar videos) was to gain more than 300 views in a week.  I set up a targeted promotion schedule on Twitter and Facebook using the free version of Buffer. I targeted the tweets at local businesses in the area and production companies. This resulted in over 50 likes and 20 retweets and mentions over the week on twitter.


As you can see from the data above taken straight from YouTube, my views were in my targeted area and effective tagging ensured my video appeared in the suggested video section of YouTube – thus gaining more views.

I believe if I kept pushing the video or/and had not made a point of it being for a university master’s degree then it would have gained even more views.


Artefact 2 – Remix (John Lewis Advert)

So far the video has 10,876 views which is crazy and has had more views than my other two artefacts combined. I think this is to do with both the content of the video and the time I released it. As mentioned in the blogpost  about the artefact I have exceeded the video length of a minute by quite some way, however this was important to the context of the video to be kept as close to the original as possible.


I released the video at 8pm only 12 hours after the original advert was released, I had a very sharp curve after about a week and the video currently features on 171 playlists in youtube and has been shared on all major social networks. As the video it was based on lost momentum over the next two weeks the views on my video also dried up. I feel that if the advert had been better or more in line with what the public were expecting than I would have had more views as a result.  Below is a breakdown by age group of the people who have watched this video.  I was surprised to see such an even male/female split as I was expecting more women to have watched the video comparatively.



Artefact 3 – SuperCut (Leonard Cohen)

So far the video has 65 views and 5 likes, this is by far the least views any of my videos have got on this module, a large part of this is down to the fact I didn’t promote this video on any social media and left it to do its own thing.

This artefact was also longer than a minute as it had to be the length of the original song: YouTube analytics state that I had 80% of watchers stay until the last 20 seconds of the video.  I don’t think people would have clicked to watch the video if it had been less than a minute because they would know the length of the original song.

I think I was a little late to make this video as he died on the Friday and I didn’t make the video until the Sunday. It was also highlighted to me that I missed an important tag ‘tribute’ off the YouTube tags section, which means I will have missed out on some traffic.



From the data taken directly from YouTube analytics above you can see this artefact has had a wide and diverse range of views, this has probably come from people organically searching for a video similar to mine and it either coming up in the search results or as a suggested video.



Pop Culture Megamixes – Artefact 3

I love supercuts (a.k.a pop culture megamixes).  They are great ways to ingest large amounts of data in a short space of time. Like, seriously, I think they can be beautiful.

A supercut is a compilation of short video clips of the same type of action, and the purpose is usually to create a comic effect. The word was apparently coined by Andy Baio, in a blog entry in April 2008. He defined it there as a “genre of video meme, where some obsessive-compulsive superfan collects every phrase/action/cliche from an episode (or entire series) of their favorite show/film/game into a single massive video montage.”

Supercuts have transcended; in the last 10 years they can come out of the dank belly of the internet and meme culture and are now recognised as a media format of their own.

But why do we love supercuts so much? I think there are a couple of reasons for this, for one it buys in to our love of lists (and we all know the internet loves lists – here’s looking at you BuzzFeed) secondly it allows us to relive the best bits of something again without having to watch the whole product from start to finish. Wanna see a selection of all the best cuts in Strangers Things? There is a supercut for that; wanna see a selection of the best examples of the Heroes Journey? There is a supercut for that; wanna see Tom Cruise run from every film he has ever been in – guess what? There is a super cut for that too!

Looking at supercuts in more detail has spurred me on to make my own supercuts, not just as my 3rd artefact but as a thing that I do beyond this module. So to that end- below is my first SuperCut Showdown dedicated to the late and great Leonard Cohen.

Interesting side note, Ian saw my video and that spurred him on to make his Remix Artefact.

Since making the supercut above I have made another based on the Oxford Dictionaries Word Of the Year list.

Drone Facts Chart

The unmanned aviation world is quickly growing with many industries recognising the benefits that drone technology can bring. From aerial photography to inspection and emergency services, drones offer increased efficiency with reduced risks and costs. The fascinating industry of unmanned aerial vehicles presents many questions.  Here are 11 facts about the drone industry that you probably didn’t know:


Artefact 2 – Christmas Advert Remix

As mentioned before in a past blogpost I decided to edit the John Lewis advert for my remix artefact. The main reasons for this are:

  • It’s topical
  • It will hopefully spread quite far
  • It should be relatively quick to make

The advert came out at 8am on Thursday 10th November (a departure from the normal Friday release date due to remembrance day). By 11am it had over 700,000 views and by 10pm it had over 6 million. Below is the advert as released by them.

It’s a bit of a departure from recent years when our heart strings have been pulled via cute animals, lonely old men and sad snowmen, but it didn’t stop it trending it Twitter, featuring on all the major news websites and it didn’t stop EVERYONE talking about it.

It did give me a dilemma though as I had a pretty clear idea of what to do to a sad video, but one that was meant to be happy and funny? I am not as good at that. I looked at just replacing the music with the original – but that was boring; I looked at focusing on the dog – but again there wasn’t much scope there. So I went funny, and focused on the trampoline as you can see in my version below.

I have used the same meta data as the original advert to hopefully gain some views.  What I do notice this year is that people so far haven’t done many parodies but have focused on reaction videos but this might be a time thing and could change in the next few weeks.

I have kept the video length closer to two minutes like the original advert to help gain more views and I also kept the opening frames as close to the original as possible for the same reason.  If Leonard Cohen had died on Thursday I would have swapped the music for his, unfortunately the timings didn’t match up and I had already made my remix.

Quay TV

Quays News is an online digital News platform powered by a dedicated team of students from the University of Salford. They follow stories that are important locally to the North West community, producing specialised content and broadcasting programmes including ‘Quays News’ LIVE from the studio at MediaCityUK.

This week I took on the Floor Manager position which involves:

  • checking that equipment, e.g. microphones and earpieces, are working before the show
  • referring to floor plans
  • assisting guests on the show
  • relaying instructions from the control room to the studio floor using a talkback system
  • keeping the director and producer informed of action off-camera
  • assisting in the planning and preparation of productions
  • overseeing the work of other departments, such as sound, lighting and props
  • rehearsing live shows
  • giving cues and time counts to presenters, actors or guests
  • organising runners to make the best use of studio time
  • looking ahead in the programme schedule to anticipate any changes to the set, or to see what props are required later in the show
  • briefing and looking after those involved in the programme
  • managing the audience, e.g. explaining safety requirements, show timings and what will happen during filming and when the programme will be aired


Artefact 1 – video

That’s my artefact (above) – look at how boring it is. It’s OK to agree, I made it boring.

Here is someone else’s (above) from a few months ago.  It has less than 100 views which is kind of surprising considering the style they have used.  I also found this video, which is a few years older and made by other students, which has over 300 views – it is my goal to beat the view count on this video. I set out to do this by:

  • Sharing media on several platforms to get engagement
  • Sharing at times that encourage engagement
  • Targeting online accounts to get the video to spread further
  • Using tagging on YouTube to find an audience

Bonus video – filmed using the GoPro egg timer, it was going to be the main artefact but I didn’t like the light bleed and lack of clarity.

Why did I make this artefact?

Because I tried something else and it didn’t work and everyone loves a good timelapse. I had an animation made and had planned to project it on to something all Halloween-related however the projector was not bright enough and my phone didn’t pick up the action.

So as this didn’t go so well and with only 4 days until the deadline I had to find something else that was engaging and relevant. I fell on the idea of a timelapse because a) I had the kit to do so and b) they are an ‘easy sell’ for engagement as you can tag locations and businesses as well as local news groups.

How did I make this artefact?

I used a few different mobile apps to create this video, however I didn’t film it with a mobile phone for a few reasons, mainly that the contrast settings on the iPhone6s I have wasn’t good enough to pick up any differences in the clouds – thus making it a really crap timelapse. I did however edit with LapseIt and worked out the best time of day and direction with the app Magic Hour, both of these apps I talked about in this previous blog post.  Magic Hour is particularly useful as it helps you work out how long you are going to be taking images for, which means you can easily see how long you want to leave between images. I opted for a photo every 20 seconds.

Here is an image of me taking an image during the timelapse, as well as an image of the GoPro setup, Below is an image of the 4 other people/groups of people who where also taking images or videos of the media city at sunset on a Tuesday night in October. I also found an Ian (but more about that in his blog post).

How am I going to get engagement for this video?

I have set up a schedule of sharing the video on Twitter (the average tweet has a life of 40 minutes and a half life of a few hours), I have posted once on my own Facebook profile (something I really hate doing) and have encouraged others to share the content further. I even shared it on LinkedIn.

With twitter I have used simple hashtags including #mscret and #mediacityuk which means it will hopefully get picked up by local businesses and other class members. I have in other tweets tagged the university with their handle and a few local to Salford news/views accounts. The combination of these two things has lead to 5 retweets from businesses that I didn’t follow or have any other interaction with before today (Wednesday).


Template for RET project

1. Title

The big gold bit at the top that catches your attention.

2. Abstract

The proposal should include a concise statement of my intended research. This may be a couple of sentences setting out the problem that I want to examine or the central question that I will address.

Clarify that this project is about the use of Drone for photographic/ video purposes in the sub 20kg category.

(200 words -ish)

3. Research Context

Explaining the broad background against which I would conduct this research, including a brief overview of the general area of study within which my proposed research falls.

Summarising the current state of knowledge in the area and recent debates on the topics using national media to highlight the issues. This will allow me to demonstrate my familiarity with the relevant field as well as the ability to communicate clearly and concisely.

Summarise the current laws and restrictions to the UK drone flight, using materials from referenced sources, CAA other relevant locations.

Discuss the breaches of personal, private and local security in unregulated drone use, as well as health and safety dangers and the data protection of unregulated image capture.

(1500 words)

4. Research Methods

Outline the research methods, explaining how I am going to conduct the research. Methods may include visiting particular libraries or archives, field work or interviews.

Explain my key resources  (e.g. law reports, journal articles), if I plan to conduct field work or collect empirical data, I will provide details about this (e.g. if  I plan interviews, who will I interview? How many interviews will I conduct? Will there be problems of access?).

Mention the use of ethical data collection. Discuss why this is the most effective method of capturing the data for this project.

(1000 words)

5. Research Questions

Create questionnaire and research gathering forms discuss how these would be distributed.

This section should also explain how I am going to analyse my research findings.
(500 words – not including questionnaire)

6. Significance of Research/ Conclusion 

The proposal should demonstrate the originality of my intended research and should therefore explain why this research is important (for example, by explaining how my research builds on and adds to the current state of knowledge in the field or by setting out reasons why it is timely to research the proposed topic).

(800 words)

7. Bibliography

The proposal should include a short bibliography identifying the most relevant works for the topic.

(word count not recorded)

Research Project Ideas

  1. Audience levels between traditional TV and Streaming models
  2. People’s opinions on the cost of paying for Traditional TV broadcast models vs their opinions on the cost of paying for Streaming models.
  3. Do people understand the dangers and ethical limitations of Drones
  4. Do people understand the limitations of Drone technology
  5. How is radio affected by the evolution of Social Media
  6. Does colour change the tone of a film
  7. Does the soundtrack change the tone of a film
  8. Do people connect more with diagetic or non-diagetic audio in a film
  9. Does the way that you introduce a character affect people’s opinions of that character
  10. The increase in immersive cinema experiences and how it impacts viewing figures

Harvard Referencing

This is an article I wrote for work last year, but it’s pretty on the nose with referencing. [Original Text Here]

How to Reference (Harvard Style) Like a Boss!

The reference list at the end of your work is one of the most important parts of your essay: it shows how much reading/research you have undertaken before writing the assignment. Every quotation or mention of another person’s ideas, theories or data must have a reference to the place you got it from. It is useful to keep records of all the references you use in your work as you go along.

Referencing splits into two separate parts, referencing in the body of the assignment and the big list of stuff at the end.

In the text

1. Short quote – with quotation marks in your sentence

2. Long quote – start on a new line, use single spacing & indent

3. Paraphrase – put another person’s ideas into your own words.


One author – surname comes before initials.

Two or three authors – second and third authors’ initials come before surname.

More than three authors – always use the first author, with or without the other authors.  If you don’t add the names, add ‘et al.’

No author – use ‘Anon’.

If the author is an organisation, use the company name.

Web pages are trickier and don’t include page numbers. If a page is divided into sections, use this to indicate which part of the source you are using.

At the end of the text

The theory is this list should enable the person marking your assignment to find the quote really quickly. Arrange the sources in alphabetical order by author then year, if an author has written alone and with others, the solo works come first.


1. Authors’ surnames can be written in capital letters or lower case

2. The year of publication can be enclosed in brackets

3. Authors’ forenames can be written in full or as initials

4. The titles of books, journals, websites etc, should always be highlighted, either by using italics or bold

5. It is optional to use ‘p.’ or ‘pp.’ before page numbers

Cheat Guide


AUTHOR(S), Year of publication. Title. Edition (other than first). Place of publication: Publisher


AUTHOR(S), Year of publication. Title of article. Title of journal, volume number (issue or part number)


AUTHOR(S), Year of publication. Title of article. Title of journal [type of medium], volume number (issue or part number), pages. Available: URL [accessed date:…]


AUTHOR(S), Year of publication. Title of article. Title of journal [online], volume number (issue or part number), pages Available: Database supplier/database name [accessed date:…]


AUTHOR(S), Year of publication. Title of article. Title of journal, day and month, pages


(Include the web address and the date at which you accessed it.)

AUTHOR(S), Year of publication. Title [type of medium]. Available: URL [accessed date:…]


AUTHOR, Date of entry. Title of blog entry. Blog title [type of medium]. Available: URL [accessed date:…]


Title, year. Material designation. Subsidiary originator (if applicable, eg, Director). Production details


Programme title, year. Medium, Channel. Date. Time


Include details on the materials used and where it is held. ORIGINATOR(S), year. Title of work. Material designation. At: Location


ORIGINATOR(S), year. Title of image or a description [online image]. Available: URL Filename including extension [accessed date:…]