Analytics – Oh look at the numbers! PT2 Artefacts.

Artefact 1 – Short Video (MediaCityUK TimeLapse) 

So far the video has 1591 views, 122 likes and 7 comments and is on 16 playlists within YouTube.

My aim for this video (after looking at other similar videos) was to gain more than 300 views in a week.  I set up a targeted promotion schedule on Twitter and Facebook using the free version of Buffer. I targeted the tweets at local businesses in the area and production companies. This resulted in over 50 likes and 20 retweets and mentions over the week on twitter.

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As you can see from the data above taken straight from YouTube, my views were in my targeted area and effective tagging ensured my video appeared in the suggested video section of YouTube – thus gaining more views.

I believe if I kept pushing the video or/and had not made a point of it being for a university master’s degree then it would have gained even more views.

 

Artefact 2 – Remix (John Lewis Advert)

So far the video has 10,876 views which is crazy and has had more views than my other two artefacts combined. I think this is to do with both the content of the video and the time I released it. As mentioned in the blogpost  about the artefact I have exceeded the video length of a minute by quite some way, however this was important to the context of the video to be kept as close to the original as possible.

 

I released the video at 8pm only 12 hours after the original advert was released, I had a very sharp curve after about a week and the video currently features on 171 playlists in youtube and has been shared on all major social networks. As the video it was based on lost momentum over the next two weeks the views on my video also dried up. I feel that if the advert had been better or more in line with what the public were expecting than I would have had more views as a result.  Below is a breakdown by age group of the people who have watched this video.  I was surprised to see such an even male/female split as I was expecting more women to have watched the video comparatively.

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Artefact 3 – SuperCut (Leonard Cohen)

So far the video has 65 views and 5 likes, this is by far the least views any of my videos have got on this module, a large part of this is down to the fact I didn’t promote this video on any social media and left it to do its own thing.

This artefact was also longer than a minute as it had to be the length of the original song: YouTube analytics state that I had 80% of watchers stay until the last 20 seconds of the video.  I don’t think people would have clicked to watch the video if it had been less than a minute because they would know the length of the original song.

I think I was a little late to make this video as he died on the Friday and I didn’t make the video until the Sunday. It was also highlighted to me that I missed an important tag ‘tribute’ off the YouTube tags section, which means I will have missed out on some traffic.

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From the data taken directly from YouTube analytics above you can see this artefact has had a wide and diverse range of views, this has probably come from people organically searching for a video similar to mine and it either coming up in the search results or as a suggested video.

 

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Analytics – Oh look at the numbers! PT1 Social Media.

WordPress Analytics

I have a website and a blog that is used professionally, and while some of my blog posts are duplicated a lot are not suitable content for the normal readers of my site – so I had to create a new site dedicated to this module – that’s the blog you are looking at right now!

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Above is the wordpress analytics chart for my blog visitors.  The three spikes (Oct 24, Nov 7, Nov 21) are all weeks that I have launched an Artefact, but the 2nd artefact didn’t link directly back to my blog – I think this shows. The third spike is probably due to a review post about the Artiphon Instrument 1 – a kickstarted musical instrument that’s been a year in the waiting.

On my busiest day I had 179 visitors to my blog – this was as expected to the Artiphon review post. I have accessed a wider audience by using tags that get my blog higher on Google searches. I have had a few comments on my blog, one even from an external reader who blogs from America and his blog reflects similar things to my own.

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Statistically my best day is a Friday at 2pm, and this could be for a few reasons; one being that it’s during the scheduled class time and other students might be online and looking at their blogs.

Why didn’t I use my normal YouTube Channel? 

I have a professional YouTube channel that I use for work with clients and I didn’t feel it was fair to start this module with 100,000 views and just under 100 subscribers so I used a secondary channel that I don’t promote and save for more experimental work (started for an experimental cinema module in my undergrad degree). This means the views on my videos are related to the promotion in this module rather than any views from people who have subscribed to my channel. You can read all about my YouTube channel and artefacts here.

Twitter & Instagram – why do we care? 

My twitter analytics are rather interesting, while I tweet a bit (I forget!) the module has focused my attention on tweeting (I could still do better), as you can see from the stats above my followers jumped dramatically as well as my impressions. This correlates to the release of my first artefact.

I have used the #MSCRET on Twitter to both promote my own items but also to share fellow students’ work to help them gain higher views. I extended this further by creating a youtube playlist of all the class’s artefact videos (that I could find).

Instagram is another social media I have had for years but really under used, but with a focus on #ing and uploading relevant media I have seen a jump of around 400 followers and 80% more likes on posts. This could still improve, but I don’t own a cute pet and I am not a great cook – so there are limits.

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What about Facebook?

I opted not to use Facebook at all this semester to promote my blog or artefacts, although I have a large number of ‘friends’ (700+) I didn’t feel it was the right people to target, combined with the fact I have some clients on Facebook and as I have stated before – I don’t want them all knowing I have returned to study.